NYNE Product Launch

On Friday, 7^th March 2014, seven students, accompanied by two lecturers, went to NYNE product launch at the Heeren. NYNE was first unveiled in Las Vegas in January 2014, and has finally made its first appearance in Singapore and Asia.

NYNE is a lifestyle inspired audio brand. The name is NYNE instead of NINE is because it sounds cool. Why the number nine? Nine is a special number. (E.g. 9*3=27, 2+7=9… 9*4=36, 3+6=9) NYNE is part of California-based BOSS International Group (BIG), a leader in mobile and audio products for more than 25 years. The corporate headquarters is located in Oxnard, California. Their products are sold worldwide through a network of distributers, retailers and web-based merchants.

When we first reach the location, we were greeted by the friendly and heart-warming receptionist. We registered our names to their list, and were given a lucky draw slip. A folder filled with cover letter and brochures of the product, supplemented by a keychain, thumb drive and a pen was given as door gifts.

 When we entered the room, we can see the products being spread out in every corner of the room. It was also placed on the bicycles to show the functions and how it will look like when use.

 

While waiting for the product launch to officially begin, invited guests were served with refreshments, some appetizers and dessert, such as Chocolate Mousse and Meatballs.

The ball started to roll by the Sales Director, all the way from the United States. The four new products were promoted one by one, and the functions were all said clearly.

To end off their launch, they informed about their upcoming product, NYNE Aqua, which will be launched in May 2014. They have also given away NYNE Mini, NYNE TT and NYNE Cruiser to 3 lucky winners and a 50% discount to all media and invited partners. Those who were interested with their products can approach their sales team on the floor to make arrangements.

 

All in all, the product launch went smoothly, and it was a great experience. Experiencing through the real world has taught us beyond classroom learning and had left a great impact to our understanding.