Bbuble K Cafe was established approximately 7 months ago. Its aim
is to create an all-in-one place for youths to hang out which is lacking in
Singapore. They provide board games, comfy chairs, cozy environment with
music, free wifi and power sockets at an affordable price.
Comfy chairs
Cosy environment
In addition, they provide a large range of snacks and bubble teas. They chose to open their Cafe in the neighbourhood area instead of shopping malls as there are lots of Secondary school nearby and the rental cost is relatively cheaper than the ones in shopping mall. Also, setting up in the Cafe in the neighbourhood allows them to have the freedom of deciding their own operating hours which can be catered to their targeted customers.
Opening hours are as follows:
Mon:12:00 pm-10:00 pm
Thu:12:00 pm-10:00 pm
Fri:12:00 pm-11:00 pm
Sun:12:00 pm-11:00 pm
The learning point of the visit is to learn about the process of
setting up an F&B company.
What we learnt:
- Things to look out for in choosing the venue. [targeted
customers, rental cost, operating hour, convenience,etc]
- Compare with competitors, see what they provide[ products,
promotions, atmosphere,etc] so that they can improve on themselves.
- Take note of peak hours so that we know which is the best
time to start operating.
- Adjusting price for products to suit customer needs.
- Learnt about marketing strategy and word of mouth.
-
They have a Facebook book page that updates about new
products/promotion
-
Cute mascots to attract young customers
-
loyalty card to attract customers to come back
Loyalty card
Do check out their website www.bbublek.com.sg and
facebook pagehttp://www.facebook.com/bbublek for more
details!
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